We keep noticing that digitising government in Germany, in various areas, tends to happen in a technology-centred way. In doing so, it gets forgotten that it’s people, businesses and authorities who have needs. And it’s exactly those needs that have to be at the centre, so that #digitisation doesn’t become an end in itself. With a genuinely lived #UserCentredApproach, the digital path to the authority can be a pure pleasure for everyone involved.

The better an online presence enables #SelfOrientation and independence, the greater user satisfaction becomes. That’s just as true for administrations as it is for other online offerings. And that very likely also increases #trust in digital government. Combined with the option of getting direct help by phone, email or other channels, depending on what suits me best, this turns into an offering that points the way to the digitised future of administration. A positive example is the website www.niedersachsen.online. Here, interested people and those wanting to submit an application are addressed directly, and the FAQ list is convincing through its direct, simple language, with no bureaucratic phrasing.

We’ll keep contributing our ideas and solutions with the same passion. Because there’s genuinely still plenty of need out there, as our practical work and our conversations with states, municipalities and cities show. #experten.digital

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